Sunday, June 16, 2019

Product Placement in the UK Assignment Example | Topics and Well Written Essays - 500 words

Product Placement in the UK - Assignment ExampleThe move has been approved in recognition of the crisis that the industry is in because of declining ad revenues and to make sure that the British broadcasting networks are not rendered uncompetitive due to unnecessary restrictions. However the government has drawn the line on crossroad exposure in children shows and the exposure of products such as alcohol, tobacco or those food products considered unhealthy.( Campbell Denis TV product placement Bradshaw bans nasties)If we look at product placement through the marketing mix (4 Ps) perspective we can clearly see that this is a form of promotion, something that manufacturers might invest in as an alternative to advertising.If we analyze the efficacy of product placement using the tools of brand recognition and recall research indicates that brand recall and recognition was significantly meliorate with product placement activity. However research has generally been contradictory on whet her it affects brand attitude change. These findings indicate that product placement could play a respectable role on new product launches when achieving brand recognition is a key goal.( Kaijansinkko Riku Product Placement in Integrated marketing communications scheme)Another interesting analysis of product placement indicates that it maybe more effective then advertising because the consumers are not expecting this kind of stimuli when they are reflexion television or a film. This Von Restorrf effect however maybe affected in the UK by the controversy that product placement has generated which will probably expiration in consumers expecting product placement.( Kaijansinkko Riku Product Placement in Integrated marketing communications strategy)This issue is now very pertinent for raillery after have being approved very recently on the 9th of February 2010. Although it was being discussed last year it was still far from being approved (which puts a totally different perspective on things)

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